International Design Awards



“Everything is designed. Few things are designed well.”

Brian Reed  (American Comic Book & Video Game Writer)

We are pleased to announce that Token has recently received several awards in recognition of our attention to design, functionality and degree of innovation.  These awards were given for two of our newest products ; The ‘Sharktail Skewer’ and ‘Heggset’. We are, of course, very pleased with these accolades and what they do to strengthen our position in the cycling world.  Most of all, we are very excited about what this brings to you, the rider, and how we can continue to design newer and better components in the future to help you reach your goals.


Red Dot Design Award with an Honorable Mention 2012

“In the context of your outstanding performances, you have been awarded an honourable mention for successful detail solutions by an international jury. This goes hand in glove with the privilege of carrying the quality seal which stands for outstanding design and belonging to the best in the industry.”
“The submitted products are evaluated according to the highest standards. The adjudication process follows a canon of strict criteria, which is constantly adapted to the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. These criteria provide a guiding framework, which is filled in individually by each juror.”
Red Dot awards are given for:
  • Degree of innovation
  • Functionality
  • Ergonomics
  • Self-explanatory quality
  • Formal quality
  • Ecological compatibility
  • Durability
  • Symbolic and emotional content
  • Product periphery

iF Product Design Award 2012.

“Established in 1953, the iF product design award is today among the most important awards for innovative product design.  Those who are successful here receive an award that is worth far more than just a place on your shelf.”
iF awards are given for:
  • Design quality
  • Finish
  • Choice of materials
  • Degree of innovation
  • Environmental impact
  • Functionality
  • Ergonomics
  • Visualization of intended use
  • Safety
  • Brand value + branding
  • Universal design

For further information about the Sharktail Skewer, Heggset and our other innovative products, please visit


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